Hallmark and Henson would have say over chief executive selection. National Interfaith Cable Coalition and Hallmark-Henson would have equal shares while Liberty would increase its stake, while the three groups would share control of the board. Liberty had convinced Hallmark not to launch its own domestic channel, given difficulty getting carriage. Hallmark Entertainment and The Jim Henson Company bought significant stakes, paid partly through programming commitments, in Odyssey in late 1998. The channel had a variety show hosted by gospel singer CeCe Winans called CeCe's Place and launched Landmarks of Faith on July 1, 1998.
The channel produced shows under the Odyssey Productions name.
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Wholesome off-network series on the channel were Brooklyn Bridge and Trapper John, M.D., as well as the Davey and Goliath claymation kids' show. The Teaching of Christ, The Daily Mass and A Biblical Portrait of Marriage were regular religious programs on the channel. Logo as Odyssey Network from 1996 to 2001 In 1996, the network was rebranded as the Odyssey Network (although on-air promotions often referred to the network simply as "Odyssey"), and launched a website,, which was used to provide program listings for the network. It added more secular programming to the network and reduced religious programming to about 10 hours a day. In 1995, cable conglomerate Tele-Communications Inc.'s Liberty Media acquired a 49% ownership stake in the Faith and Values Channel, and took over operational control of the network. It began adding a few secular programs during this time, such as exercise shows, health and cooking shows, and family-oriented drama series and movies. In 1993, the network was renamed as the Faith and Values Channel. Both channels aired several hours a week of religious children's programs, some of which overlapped, including Sunshine Factory, Joy Junction, Davey and Goliath, and Jot. It aired programming from evangelical and fundamentalist non- charismatic Christian groups such as the SBC, the Christian Reformed Church, and the Association of Regular Baptist Churches, as well as well-known evangelists such as Jerry Falwell, Charles Stanley and D. ACTS commenced operations in 1984, and was owned by the Southern Baptist Convention. VISN aired during the morning and evening hours. In addition, Roman Catholic, The Church of Jesus Christ of Latter-day Saints, Jewish, and Islamic faiths also provided some programming. It aired for about 16 hours a day and ran religious programs from mainline Protestant denominations such as the United Methodist Church, the Evangelical Lutheran Church in America and the United Church of Christ.
The coalition's membership consisted of 65 different religious groups. VISN launched on July 1, 1988, and was founded by the National Interfaith Cable Coalition, in cooperation with several cable providers. Each network was provided time for its programming blocks, and would use their own logos. Under the original timeshare agreement, the network was branded as VISN/ACTS. The two networks began alternating time on a shared transponder slot on the Galaxy III satellite in 1992.
The Hallmark Channel traces its history to the launch of two separate religious cable channels, the American Christian Television System (ACTS) and the Vision Interfaith Satellite Network (VISN). Main articles: Vision Interfaith Satellite Network and American Christian Television System Much of the filming for Hallmark Channel's most popular shows is done in Canada, with Canadian stars, scenery and talent. Their biggest conservative-leaning competitors in terms of entertainment programming are INSP, and GAC Family (which was established by Hallmark Channel's former CEO Bill Abbott), with FETV as a lesser competitor. Despite largely being an apolitical brand, Hallmark Channel has garnered a following among politically conservative viewers in suburban and rural areas who, according to Manhattan Institute for Policy Research's Steven Malanga in a Los Angeles Times op-ed, feel the network and its original programming feed their desire to "express traditional family values and also to steer away from political themes and stories that denigrate religion." The channel's programming is primarily targeted at families, and features a mix of television movies and miniseries, original and acquired television series, and lifestyle programs.Īs of February 2015, Hallmark Channel is available to approximately 85,439,000 pay television households (73.4% of households with television) in the United States. The Hallmark Channel is an American pay television cable channel owned by Crown Media Holdings, Inc., which in turn is owned by Hallmark Cards, Inc. (holiday & seasonal music November–December, February, June) Consult local cable provider or program listings source for channel availability
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